designer.exe
availableArt Director | Designer Lead
“Directs visual identity and product UX from concept to production storefronts.”
Product and brand designer specializing in UX/UI, physical packaging, and design systems.
8+ yrs
Creative experience
18+
Brands shaped
1
National Award won
Worked with
Profile
Art director and design lead with 8+ years leading brand identity, UX/UI, and packaging across 18+ brands. Co-author and illustrator of Vietnam's first scanimation geography book (National Book Award winner). Leads creative direction for campaigns, digital products, and e-commerce storefronts across global and regional markets.
Skills
Domain expertise
Selected work
Brand narrative architecture, 10–12 page storytelling catalog, and 2027 collector calendar for Qatar's leading eco-packaging pioneer, replacing standard sales pitches with mission-driven environmental narratives.
View ↗Social campaign raising awareness against companion animal consumption in Vietnam, featuring automated UX/UI generation, content pipelines, and community resources.
View ↗Brand identity system and end-to-end motion graphics production for an edtech platform, covering guidelines, typography, storyboards, and animated video assets.
Art direction for sustainable packaging, web UX/UI, and multi-channel storefronts across Shopify, Amazon, Shopee, and Lazada.
View ↗Co-created, researched, and illustrated Vietnam's first interactive scanimation geography book in collaboration with Kim Đồng Publishing House. Awarded the National Book Award (Giải thưởng Sách Quốc gia).
View ↗The whole team orchestrates around your blocker.
