Company Profile
A structured company narrative, capability presentation and coherent visual language.
Brand & commerce
Enavra
One story.
Every touchpoint.
A company profile and Shopify store, considered as one connected brand experience.
STAGE
Concept direction
FOCUS
Company Profile / Shopify Store
PRESENTATION
Proposed scope & visual study
AGENCY
Happens Studio
THE OPPORTUNITY
The company story and the shopping experience should feel like parts of the same business.
This direction explores how a sustainable materials brand could present its proposition clearly, then carry that same identity into product discovery. The focus remains Company Profile and Shopify Store.
PROPOSED FOCUS
One connected direction.
A clearly defined scope.
Shopify Store
Storefront direction, navigation and product discovery built around the same brand story.
One visual system
Typography, colour and layout principles connecting both touchpoints.
VISUAL DIRECTION
Warm paper. Quiet colour. Material-led imagery.
The visual study uses restrained typography and soft botanical forms to bring the materials story forward. It is a presentation direction, not approved identity work.
This is a concept presentation for the Happens website review. The visuals and proposed scope are not approval, commissioning, production or launch claims. No commercial terms or private client discussions are shown.
NEXT PROJECT DIRECTION
PaperCut Factory
A USEFUL NEXT CONVERSATION
Discuss a
similar challenge.
A few lines is enough. We will start with the problem, not a package.